Pokemon go is a week-old game that broke many records, if not all of them. Its booming marketing, mainly mouth to ear, should be further investigated and taught in marketing schools of the digital age.
It was marked as the biggest consumer product in the AR and VR yet, and the breakthrough of the Augmented Reality technology into the mainstream (read more at FastCompany).
Winning Game Elements
The basic successful elements of the game, as I see them, are:
- Using the mobility of the user in byte-sized activities,
- A new technology used in its most simple way,
- Highly social, which is actually the most powerful feature of all.
- The game convinces us to change our path, or do something a little different. "Take that route instead of this one and get a stronger Pokemon". We like to be challenged with goals we believe are achievable.
- There's a lot of group play, competition and some sense of ownership going on here as well. "There's a rare creature in this public place, and everyone around me would now have it. I gotta take that as well..."
But I really wanna focus on the games that came before Pokemon GO. The things that led us to it.
First, let's look at the developers: Nintendo, brought all the content and the story behind the Pokemon product; and Niantic Labs, who brought the technology behind the game.